Tim Cook discusses iPhone, iOS 7, Apple TV, and taxes at D11 interview


Tim Cook took the stage with WSJ’s All Things D team, Walt Mossberg and Kara Swisher, and talked about various topics from iPhone, iOS 7, leadership, wearable products, maps, taxes and many more. Below are the highlights of some of the important subjects:

  • iOS 7: Tim was asked if the next update will be a major release – he replied by saying: “you be the judge” after the release at WWDC on June 10th. Tim, however, did say that Jony Ive is indeed involved in the design & development of iOS 7. He also described the importance of a blend of hardware, software and services from the company. Apple was pressed that why iOS is more closed in comparison with Android and some other platforms, to which Tim responded: “On the general topic of opening up APIs, I think you’ll see us open up more in the future,” he said, “but not to the degree that we put the customer at risk of having a bad experience. So there’s always a fine line to walk there, or maybe not so fine.”
  • Apple TV: Cook confirmed that they’ve sold 13 million Apple TVs, half of them in last year alone. He continued to agree that TV continue to be an area of great interest and that there’s a lot of room to improve. He didn’t go in more detail but did mention that they have a ‘grand vision’ for television.
  • iPhone & iPhone Mini: Tim was asked if Apple has any plans for multiple iPhone models like iPhone Mini or something similar – he somewhat declined. He was also asked if they’ll consider phone with a bigger screen. Tim replied by saying: “A large screen phone comes with a lot of trade-offs” like realistic colors, battery life, brightness, etc. He said that Apple puts a lot detailed oriented work into making its phone and its customers trusts them to make complicated decisions for them: “It takes a lot of really detailed work to do a phone right”.

Other subjects:

  • Android Tablets: “The iPad changed the game, I don’t hear that from people that have Android tablets”.
  • Porting Apps to Android: “We have no religious issue with doing that. If we though it made sense, we would do it”.
  • Apple Maps: “We screwed up, It’s greatly improved, but no there yet”.
  • Secrecy: “We release products when they are ready … We think customers love surprises. I have no plan on changing that”.

You can also watch the full interview here.