comScore’s April 2013 report shows Apple continues to lead US smartphone market with 39% market share


comScore, one of the leading data measuring and analytics company, reported key trends in the U.S. smartphone industry for the 3-month period ending April 2013. The report shows that Apple still dominates as the top smartphone manufacturer during the 1st quarter of 2013 with 39% market share, while Google’s Android leads as number one platform with 52% platform share.

comScore reports that 138.5 million people owned smartphones in U.S. during the 1st quarter of 2013, an increase of 7% since the beginning of the year. Apple ranked the top spot with 39.2% market share of U.S. smartphone subscribers, an increase of 1.4% since January. Samsung came second with 22% market share (0.6% increase), followed by HTC with 8.9%, Motorola with 8.3% and LG with 6.7%. Below is the detailed table showing the breakdown and percentage change since January.

comScore Top U.S Smartphone OEM April 2013

As for the top smartphone platform in U.S., Google’s Android took the lead with 52% market share with a decline of 0.3% since the beginning of the year. Apple, however, showed a 1.4% increase since January while taking 39.2% market share. BlackBerry ranked 3rd with 5.1% share, followed by Microsoft and Symbian’s 3% and 0.5%, respectively. Table below shows the detailed data:

comScore Top U.S Smartphone Platform April 2013

Looks like Apple’s iPhone 5 is still keeping the company at the top spot as a number one seller. While Samsung is busy releasing their Galaxy S4 and S4 mini, their market share didn’t increase much since the beginning of the year – it’ll be interesting to see how the numbers look like for the 2nd quarter of this year. Since Google is busy pushing more devices with Android OS, its not surprising to see them take 52% of market share.