New details on Apple’s music steaming service: Free and Ad-Supported


More details are emerging as we are getting closer to Apple’s next week WWDC 2013 event – they just signed two music label companies earlier this week. Bloomberg is reporting very specifics about Apple’s new music streaming service which will be unveiled on June 10th. Apple will be reinventing their iAd platform and their business model around how they sell music. They will repotedly be changing their ad platform’s focus towards the new ‘iRadio’ streaming service by providing free music steaming while displaying ads – similar to Spotify.

Apple will also be dropping the prices of its advertising bundles to attract more developers and will pay more emphasis on radio streaming service. Bloomberg is reporting that the new music streaming service will be tightly integrated with iTunes and will make it very easy to purchase music while users are listening to the tracks or albums they like. While there are alot of competitors for online music streaming like Pandora, Spotify, and Google, iTunes still holds the number one spot for purchasing online music and they have alot of potential to get this right.